Be the answer at the moment an MSP's client needs you.
Value Aligners places your product beside the exact gap it closes, inside the plan an MSP is already presenting to its client. Listing is free, nobody can pay to rank, and founding vendors pay 0% until 29 January 2027.
Demand that starts from a finding, not a click.
Reaching an MSP's clients means reaching the MSP, and most vendor calls go unanswered. Marketplace rankings follow spend, not fit.
Every MSP client gets the same intake and scan. When a gap is found, the product that closes it appears beside it, at your channel price, in the MSP's plan.
- Leads with the finding, budget and timeline
- Placement earned by fit, never bought
- A free listing, and commission only on closed sales
- A founding slot in your category
Reaching an MSP's clients means reaching the MSP, and the call rarely comes.
- MSP owners say most vendor calls go unanswered, because there is no context for them.
- Marketplaces charge for placement, so the ranking reflects spend, not fit.
- A marketplace lead is usually a click, not a finding with a budget behind it.
- The fix lives on a sales call, so the MSP's client waits a quote cycle and often never buys.
A lead that already knows why it needs you.
Your product is matched against a vendor-neutral library of 74 solution types and placed where it closes a scored gap.
- Client
- Healthcare practice, 40 seats, answers to HIPAA and NIST CSF
- Finding
- No endpoint detection on 12 of 40 devices Self-reported1
- Matched
- Your EDR product, shown to the MSP at your channel price 2
- Budget
- $4 to $7 per device per month
- Timeline
- Before the client's cyber-insurance renewal, March 2027
- Requested
- Demo and quote 3
- The finding comes first. Scored against the client's frameworks, marked measured or self-reported.
- Your product, at your channel price. The MSP sees the price; the end client never does.
- A clear request. Demo or quote, with a 24-hour acknowledgement so the MSP isn't left waiting.
Illustrative preview built from the live product's layout, with sample names and figures. Items marked Next are built or scheduled but not yet switched on.
See the marketplacewww.valuealigners.com/marketplace↗You show up at stage 04, beside the gap you close.
MSPs run intake, mapping and planning for each client. When a gap is found, your product appears beside it.
Intake and scan
About 30 minutes. One intake per client plus a read-only external scan. Nothing installed.
Mapping
Gaps scored against the frameworks the client's sector answers to. Every finding marked measured or self-reported.
Plan
A severity-ordered list and a client-ready PDF: what to fix first and why.
Fix
Your product is shown beside the gap at your channel price. You receive the lead, close it and service it.
Record
NextNamed in the decision record if your product was the fix. You pay nothing for that.
Renewal
Subscription renewal is handled directly between you and the MSP.
Demand at the moment of need, with no cost of entry.
Demand at the moment of need
The Solution Matcher puts your product beside the finding it closes, in the MSP's plan and the client's view.
No pay-to-rank
Free listing. Placement is never for sale. Ranking is by fit to the finding.
Leads that start a real conversation
Each lead carries the finding, budget range and timeline, plus demo and quote requests.
Pricing intelligence
A pricing workbench with benchmarks, value score and scenarios, exportable to PDF, CSV or PPTX.
Trust and reputation
A trust score with five weighted factors, reviews with right of response, and a dispute process.
Deeper integration over time
From a free listing, to single sign-on, to findings flowing into your own console.
A channel built on findings, not on placement fees.
How the usual routes into the MSP channel compare, from the vendor's seat.
| What you need | Paid-placement marketplaces | Distributor catalogs | Cold outbound to MSPs | Value Aligners |
|---|---|---|---|---|
| Free to list | No | Partly | Yes | Yes |
| Shown at the moment a gap is found | No | No | No | Yes |
| Lead carries the finding, budget and timeline | No | No | Partly | Yes |
| Position earned by fit, never by spend | No | Partly | n/a | Yes |
| Pay only when a sale closes | No | Partly | Yes | Yes |
| MSP keeps the client relationship | Partly | Yes | Yes | Yes |
| Pricing intelligence included | No | Partly | No | Yes |
Category-level comparison of how these routes usually work; individual programs vary.
Marketplace commission termswww.valuealigners.com/vendor/marketplace-commission↗Free and 0% until 29 January 2027. Then 15%, only on sales that close.
- Free listing, shown by name and price to MSPs
- Two slots per launch category: one primary, one backup
- Leads, demo and quote requests
- Non-exclusive; 12-month opportunity protection
- The listing stays free
- 15% of first-year revenue on sales closed through the marketplace, the rate live today
- Platform checkout via Stripe Connect, or direct billing with a monthly report
- No commission on business you win outside the marketplace
- Products with channel prices
- SOC 2 Type II, ISO 27001, or a remediation plan
- Cyber liability of at least $1M per occurrence, tech E&O, and a COI
- A DPA and a vulnerability disclosure policy
- Lead acknowledgement within 24 hours
How Value Aligners makes money: MSPs pay per client on a plan. From 29 January 2027, vendors pay a disclosed commission on sales closed through the marketplace. Nobody can pay to be ranked or recommended.
Commission detailswww.valuealigners.com/vendor/marketplace-commission↗What vendors ask us first.
Will MSPs use your scan instead of mine?
We don't sell a scanner. Ours is a free read-only external check, and a scanner vendor's product appears beside the deeper findings it would produce.
How are advice and selling kept apart?
By rule. Ranking is by fit to the finding, and no vendor can buy position. The commission is disclosed and never changes the order.
Call me when you have lots of customers.
Fair. That is why founding terms are free and 0% until 29 January 2027, with two slots per category.
Do you store our vulnerability data?
Findings are kept 90 days today and we are moving to pass-through. Your own terms govern your scan output.
You ask us for assurance. What do you hold?
General liability. Cyber and E&O cover is quoted, not yet bound. SOC 2 Type I is our target; no report exists yet. We say so.
Does the end client see my channel price?
No. The MSP sees it. The client sees the product category and the MSP's own price.
What runs today, and what switches on next.
- Vendor portal and onboarding wizard
- Listing, moderation and dashboard
- Solution Matcher
- Leads, demo and quote requests
- Reviews and trust score
- Pricing workbench
- The 15% platform fee and Stripe checkout
- Priced catalog, starting with one contracted vendor (seven products)
- Vendor payouts, as each vendor completes Stripe Connect onboarding
- Per-MSP vendor visibility and two-vendor compare
- Single sign-on and findings flowing to your console (engine built)
- Purchase on a client's behalf
- In-platform actions and embedded integration
Take a founding slot in your category.
Five launch categories, two founding slots each, free and 0% until 29 January 2027.
- Create your vendor account and complete the NDA and MOU.
- Add your products with channel prices.
- Upload your assurance and COI, and sign the DPA.
- Name a contact who acknowledges leads within 24 hours.
admin@valuealigners.com