Bring your MSPs something they use at every client renewal.
Value Aligners gives the MSPs you already know an independent way to assess, prioritize and price security for every client. Your introduction is never a vendor pitch, your deal is protected by registration, and you are paid from what the MSP pays.
An introduction that turns into paid, protected revenue.
Vendor-funded programs leave your MSP fielding a pitch, and attribution is often faith-based.
An independent platform your MSPs use for every client, with deals protected by registration and commission paid from MSP revenue.
- Commission from MSP revenue, never vendor money
- Registration-based attribution
- Protection until the first invoice for founding deals
- Co-sell support on the first call
An introduction is only as good as what follows it.
- Vendor-funded marketplaces leave your MSP fielding a vendor pitch.
- Attribution is often faith-based, and your deal can disappear.
- You can't promise an MSP a price, so the conversation stalls.
- Reselling a single tool pays once and ends at the sale.
Three steps from introduction to payout.
Introduce and register
Register the MSP in the partner portal. Reviewed within 24 business hours; first valid registration wins.
The MSP joins the founding program
Free for the MSP until 29 Jan 2027. Co-sell partners join the first call.
You are paid
From the MSP's first invoice, monthly, from MSP revenue. Founding registrations stay protected until then.
Your MSP gets one intake per client, gaps mapped to the right frameworks, a severity-ordered plan and a priced fix beside each gap. That is the value you are introducing.
What your MSPs seewww.valuealigners.com/msp↗Every introduction, registered and protected.
The partner portal records the registration, the track and the protection, so attribution never depends on memory.
- MSP
- Brightline IT, 85 clients, HaloPSA, no security practice
- Track
- Co-sell: you join the first call 1
- Status
- Approved reviewed within 24 business hours
- Protected
- Until the MSP's first paid invoice (founding registration) 2
- Earns
- 15% to 20% of net revenue from this MSP 3
- Next
- Log activity every 30 days
- Your track. Refer and let us run the sale, or co-sell and join the first call.
- Protection that lasts. Founding registrations stay protected until the MSP's first paid invoice.
- What it earns. A share of net revenue from that MSP, paid from MSP revenue.
Illustrative preview built from the live product's layout, with sample names and figures. Items marked Next are built or scheduled but not yet switched on.
Apply as a partnerwww.valuealigners.com/partner-program/apply↗Adjust the numbers to the MSPs you know.
Illustration using the published Core price of $2,400 per client per year from Feb 2027 and your assumed attach rate. Commission is calculated on net revenue, so actual amounts are slightly lower. Referral commission covers the first year; co-sell terms are set in your partner agreement.
Paid, protected and independent.
Paid for the MSPs you bring
Referral: 10% to 15% of net revenue for the first year. Co-sell: 15% to 20%. Larger programs by agreement.
Protected deals
First valid registration wins. 90 days for referral, 120 for co-sell, and founding registrations protected to the first invoice.
Not a vendor pitch
No vendor can pay to rank or be recommended. Any marketplace commission is disclosed.
Help on the first call
Co-sell partners join the first call with us, with a short product walkthrough and objection notes.
Payouts without chasing
Monthly via Stripe Connect. Clawback only within 30 days of a refund.
Your brand on the output
White-label client reports.
An introduction that holds up after you make it.
How partner programs usually work, compared.
| What you need | Vendor-funded marketplaces | Reselling a single tool | Value Aligners |
|---|---|---|---|
| Your MSP never fields a paid vendor pitch | No | No | Yes |
| Attribution by registration, first valid registration wins | Partly | Partly | Yes |
| Defined deal protection | Partly | Partly | To first invoice |
| Commission from MSP revenue, never vendor money | No | No | Yes |
| Something the MSP uses at every client renewal | No | Partly | Yes |
| White-label output | Partly | Partly | Roadmap |
Category-level comparison; individual programs vary. White-label output is on the roadmap and is not promised before it ships.
Compare programswww.valuealigners.com/partner-program/channel↗Pick the model that fits how you sell.
- Of net revenue for the first year
- 90 days of protection, to first invoice for founding deals
- Introduce and register; we run the sale
- Of net revenue from that MSP, duration in your agreement
- 120 days of protection, to first invoice for founding deals
- You join the first call and the close
- For partners bringing many MSPs
- White-label output on the roadmap
- US, Canada, UK and Australia
All partners: registration reviewed within 24 business hours; log activity every 30 days; monthly payouts via Stripe Connect once live; clawback only within 30 days of a refund. Final terms are in your partner agreement.
How Value Aligners makes money: MSPs pay per client on a plan. From 29 January 2027, vendors pay a disclosed commission on sales closed through the marketplace. Nobody can pay to be ranked or recommended.
Applywww.valuealigners.com/partner-program/apply↗The MSPs that get the most from Value Aligners.
- 20 to 150 SMB clients and no in-house security practice.
- HaloPSA in use if possible, since its connector switches on first.
- At least one client cyber-insurance renewal between January and June 2027.
- An owner who is the security bottleneck today.
- Firms of 10 to 100 peopleadvising SMB and mid-market clients in compliance-heavy sectors.
- An existing security offeringwith sales and technical people.
- Ready to register one MSPin the first 30 days.
What runs today, and what is next.
- Partner application and portal
- Deal registration with lead, profile and contract records
- Audit log
- Agreement defaults
- Partner pages showing real data only
- Partner payouts via Stripe Connect
- Co-branded materials
- Team seats
- White-label output
- Development funds
- First paying MSPs: founding MSPs pay from Feb 2027
Bring three MSPs to the founding program.
Register now, stay protected until the first invoice, and earn from it.
- Apply and choose refer or co-sell.
- Register your first MSP within 30 days.
- Share the MSP deck: msp.valuealigners.com/deck
- Join the first call if you co-sell.
admin@valuealigners.com